A tracking widget gives visitors a place to check available container or Bill of Lading events on a logistics website. Its value depends on whether it answers a real customer question. Start with the carriers your customers use and a current reference you are allowed to check.
Shipzy's widget is a compact, Shipzy-branded version of the tracking tool. The host website supplies the surrounding page; Shipzy serves the tracking interface in an iframe.
What the widget can show
A successful lookup can show carrier events, locations, vessel details and estimates where the underlying response contains them. The interface distinguishes live results, archived data, no results, unavailable carriers and features requiring a paid plan. It does not guarantee that every reference will return every field.
Check the current availability shown by the tracking tool and the plan details before promising coverage to a client. A website owner's referral slug provides attribution. It does not give every visitor that owner's paid account access.
Add it to a staging page
From a Shipzy forwarder account, the Marketing Tools section provides an embed snippet. The basic shape is:
<div id="shipzy-tracker"></div>
<script src="https://shipzy.ai/api/embed/track?ref=your-public-slug&theme=light"></script>
Replace your-public-slug with the company's public Shipzy slug. The referral value is optional. Use theme=light or theme=dark; the widget keeps a readable tracking card and visible Shipzy credit.
The site must allow custom JavaScript and iframes. If it uses a content-security policy, the site administrator needs to allow scripts and frames from https://shipzy.ai. Some website editors restrict custom code or change how scripts load, so installation time depends on the site.
The widget resizes when its content changes. It does not begin a shipment lookup merely because the page loaded: the visitor submits a reference.
Verify the complete customer experience
Before placing the widget on a public page:
- Confirm that the client controls the page and wants the installation.
- Load the page on desktop and a narrow mobile screen; check the form, result and surrounding layout.
- Submit a current, permissioned reference for a carrier the client actually uses.
- Confirm that the result is useful, and explain whether it is live or archived.
- Check the visitor's experience when a carrier is unavailable or paid access is required.
- Agree who owns support, page maintenance and removal of the widget.
An agency can use this as a small staging pilot before offering it across several client sites. Keep the existing plan terms in view. White labelling, reseller commissions and service guarantees are not part of the basic embed described here.
Measure usefulness, not just loads
A page view or widget load does not prove that tracking worked. During a pilot, look for a useful result on a real shipment, repeat use on another day and feedback about the question it answered. Ask whether it reduced a specific manual lookup or made an update easier to prepare.
Do not assume that an embed will improve search rankings, generate enquiries or reduce support calls. Those are outcomes to measure. The widget's Shipzy credit uses nofollow, consistent with Google's widget-link guidance. Keep shipment references and customer notes out of marketing analytics.
If a result looks stale, use the tracking troubleshooting checklist. When turning an event into a customer message, the shipment-status update templates help separate confirmed facts, estimates and next actions.
Check your carrier and a current permissioned shipment reference before planning an installation.
Try container tracking →